We already use a lead tool. Do we need to replace it?
No. Keep it. If you already have an Apollo account, LeadIntel can run on it. Your current tool finds names; LeadIntel adds what it can't: the reason to contact them now, the person who decides, and the words that get a reply, in their own language.
Monthly or own it: what's the difference?
Both give you the same system. Monthly is €700 setup and €199 a month, with updates and support for as long as you stay. Own it is €3,000 once, installed on your own systems, with a 3-hour online cold-call sales training for your team with Edgars (normally €800 + VAT) and 12 months of support included; after that our support team helps at €50 an hour, only when you need it. Data costs are the same in both plans and are paid directly to the providers.
What do I need to start?
A call with Edgars to check the fit. After that: your company website, at least one target market, and your own Gmail or Microsoft 365 account for sending. Product pages, case studies and PDF brochures are optional, but they make the intelligence profile sharper. Then you connect your data accounts once. We guide you through it step by step.
Why do I connect my own accounts?
So everything stays yours. Your contact data lives in your own data accounts, not in a shared database. Your emails go out from your own inbox, under your own name and reputation. And you pay data providers directly, at cost, with no markup from us.
What are writing skills?
Each skill is built from a leading book on sales, copywriting or persuasion and captures its method, structure and language. LeadIntel includes 30. Choose up to three, describe the outcome you want and improve the draft; every revision can be undone. You can download any skill for your other projects, and add up to three books of your own (PDF, text or Markdown) as book knowledge. Use books you own or are licensed to use.
Will it keep emailing someone who already replied?
No. Before every follow-up, LeadIntel checks the thread for replies, confirms the recipient is still eligible, and respects your sending window, limits and spacing. A reply stops the no-response sequence. Unclear replies and real questions come to you for review; automatic answers are limited to narrowly defined scripts you approved in advance. Monitoring runs in the background, usually every hour, even with your browser closed, and only watches the threads LeadIntel started.
Where does LeadIntel get its information?
From public sources: your own website and materials, plus news, tenders, job postings, investment announcements, company websites and business registries. Decision-maker contact details are cross-checked across multiple data sources and the live web. Every finding is shown with its source, and what LeadIntel doesn't know is listed as a gap, not guessed.
How do you find the right person, not just the company?
You define the decision roles in your brief, for example Operations Director or Procurement Director. LeadIntel finds the named people in those roles at each matching company, verifies how to reach them, and shows why this person is the right one to contact.
What are the data costs exactly?
About €0.30 per verified contact, covering the confirmed email address and the full automated flow. LeadIntel runs on your own data accounts with providers such as Apollo for contact data and Google Gemini for AI, and you pay them directly, with no markup from us. For a typical company that's around €100 a month at normal volume. We set the accounts up with you during setup.
Does it send LinkedIn messages for me?
No, on purpose. LinkedIn restricts accounts that automate messages. LeadIntel finds the decision-maker's profile and writes the message; you send it yourself in one click. Only email runs automatically, from your own Gmail or Microsoft 365 inbox.
Are the scripts just templates?
No. Every script is built on a proven framework, and different situations use different ones: the email on this page uses trigger, insight, credibility, question, proof and small ask, and more than 20 other templates cover calls, objections, follow-ups and more. The words are adapted to your offer, your approved proof and the specific signal behind each prospect. You approve every first email, and follow-ups run only on a plan you approved.
Which markets and languages?
The Nordics, Germany, Poland, the Netherlands, France, the UK and the Baltics as presets, or any market you define yourself. Messages go out in the decision-maker's own language: German for Hamburg, Swedish for Gothenburg, Polish for Warsaw. The workspace itself runs in English by default, and during setup we add any other language you need.
What about GDPR?
LeadIntel works with publicly available business information, and every first email is approved by you before it is sent. Every email carries a clear opt-out, and we walk you through the setup during onboarding.
