B2B lead intelligence · from signal to booked meeting

You don't need another list.

You need a system that turns leads into deals.

LeadIntel finds companies with a reason to buy right now, identifies the person who actually decides, verifies how to reach them, and opens the conversation with scripts built from 15,000 real sales meetings. Send on autopilot, or approve every message yourself. Either way, the meetings land in your calendar.

Edgars has trained sales teams at
Apple · Microsoft · IKEA · Toyota · Mercedes-Benz · Coca-Cola · Samsung · Volvo and others
Edgars Untals, sales coach and founder of CCGroup
Edgars UntalsSales coach · Persuasion expert · Bestselling authorThe machine finds them. My words start the conversation.
The method, runningExample
PROFILEWarehouse equipment · Baltics
SIGNALNew warehouse · Kaunas
COMPANYLogistics · 180 staff
DECIDERJonas K. · Ops Director ✓ verified
SCRIPT"Jonas, saw the Kaunas announcement. Congratulations."
DELIVERYApproved by you · sent 08:40
BOOKEDThursday 10:00 · Calendly
Illustrative example, not client data
01 — The gap

Every other tool sells you a list.
Nobody tells you what to say.

The database

Ten thousand names.

You buy the contacts. Half the emails bounce. The other half belong to people who don't decide. And a name is still not a reason to call.

→ Ends in a spreadsheet
The regular AI writer

Fast. And forgettable.

It writes in seconds. It writes the same email your prospect already deleted this morning. From four other companies.

→ Ends in the spam folder
The salesperson

Improvising. Alone.

The most important sentence of the deal, the first one, gets made up on the spot. Every time. By whoever has time.

→ Ends in "not interested"

Leads are a commodity.
Scripts that convert make the difference.

02 — The flow

From your URL to a
booked meeting.

Profile. Signal. Company. Decider. Script. Delivery. Booked.

You give it your website and your markets. LeadIntel finds the reason, the company and the person who decides, writes the exact words, and hands you the meeting.

Stage 1 of 7
03 — The script room

This is where other tools stop.
And where I step in.

In week one of my sales career, a client threw me out. She told me never to come back. I remember the sentence that triggered it, and I never used it again. Fifteen thousand meetings later, I know with confidence which words will open the door. And which ones get you thrown out. Edgars Untals · built into every LeadIntel script

One decision-maker. Four ways in.

LeadIntel finds the person who decides, qualifies them against your brief, then hands you the move. Every one comes with a ready-to-use script.

Call

Opener, discovery questions, and replies to the objections you'll actually hear.

You dial, script on screen
LinkedIn message

Connection note and follow-up, written to their profile and the buying signal.

Copy, paste, send
Email

First email and follow-ups, sent from your own inbox under your name.

Autopilot or approval
Sequence
  1. Day 1LinkedIn note
  2. Day 3Email
  3. Day 6Call
  4. Day 10Follow-up
Recommended
The architecture behind this email
01Trigger
02Insight
03Credibility
04Question
05Proof
06Small ask
+20More proven templatesIn your knowledge base

Why it works

Hover over the highlighted lines to see the psychology behind each one. The first email is shown in full; the rest are shown for your market on a discovery call. Example seller and prospect are fictional.

Edgars Untals training a room of sales professionals in Riga
04 — The man behind the scripts

Not a prompt engineer.
A salesman with a passion for AI and 15 years of hands‑on experience.

I started as a sales rep at a Swiss pharmaceutical company. Then sales manager. Then sales trainer: fifteen years in the room with teams from some of the world's leading companies, salespeople who sell and the managers who run them.

Three Latvian bestsellers. More than 50,000 followers on social media. Trained by Richard Bandler, Robert Dilts and Brian Tracy.

Same methods. Same standards. Same attention. Now at machine speed.

LeadIntel doesn't replace your judgement. It finds the right people for your team, and gives them the exact words I would write or say to move every conversation to the next step.

LinkedIn Facebook 50,000+ followers
~90%replies to cold emails

After Edgars' training, Lauris Ozolins ran cold email outreach to prospects and reports getting a response in almost 90% of cases.

Source: Lauris Ozolins, public Facebook recommendation, 2020
2.5% → 30%B2B lead conversion

IKEA B2B, within three months, alongside ×4.5 channel turnover.

Source: Ilze Vītiņa, public LinkedIn recommendation
1 → 12phone deals per day

A telemarketing team, closing deals by phone, after training with Edgars.

Source: Gints Viesturs Vārpa, LinkedIn recommendation, confirmed by Gints
Sales teams trained for
AppleMicrosoftSamsungToyotaMercedes-BenzIKEACoca-ColaVolvoSotheby's
05 — The difference

Same starting point.
Different ending.

Lead databasesAI outreach toolsLeadIntel
Finds companiesYesYesYes, filtered by your ideal customer and your negative-fit rules
Knows why they need you nowNoSometimesBuying signals from news, tenders, jobs, investments and registries
Reaches the person who decidesNames, often outdatedSometimesNamed decision-maker, contact cross-checked across sources and the live web
Separates evidence from guessesNoNoEvery claim tagged with its source; gaps named openly
Tells you what to sayNoGeneric AI copyProven scripts for calls, LinkedIn and email, from 15,000 sales meetings
Control over sendingUsually all-or-nothingYour choice: autopilot or approve every message
Ends inA spreadsheetA sent folderA meeting in your calendar
06 — Your control

Autopilot is earned.
Not assumed.

Your name is on every message. So you decide how much the system does on its own.

You approve the profile

LeadIntel shows how it understood your company, and what it still doesn't know, before building any strategy.

You pick the signals

Recommended buying signals, fully editable. Add your own trigger event and it's active immediately.

You choose the mode

Approve every message while you build trust. Switch to autopilot when you're ready. Your logo, your signature, your voice.

You take the meeting

Interested replies land in your Calendly. You walk in knowing why they said yes.

07 — Who it's for

Whatever you sell,
someone has to decide to buy it.

You might export wooden houses, supply office furniture, run a law firm that serves companies, or install warehouse racking. The product changes. The problem doesn't: you need a steady flow of conversations with the people who decide.

It fits you if
  • You sell to other businesses
  • One new client is worth more than a meeting costs you
  • You know roughly who your buyer is, even if you can't name the companies
  • Your team has room for more conversations
  • You'd rather have 20 right people than 2,000 names
It's not for you if
  • You sell to consumers, not companies
  • You need thousands of low-value transactions a month
  • Nobody on your team can take the meetings
  • You want someone else to do the selling for you
08 — Your numbers

By the way,
what is one customer worth to you?

Three numbers drive your new business: how many decision-makers you reach, how many deals you close, and what each deal is worth. Try yours.

LeadIntel grows this
Talk to Edgars
Talk to Edgars
New business per month€10,000
Every decision-maker you reach is worth€250
LeadIntel pays for itself with2 extra decision-makers a monthOne €5,000 deal covers a whole year of LeadIntel. Based on €299 a month: €199 LeadIntel + ~€100 data costs. Excl. VAT; one-time setup shown in pricing.
Every 10 more decision-makers a month+€2,500more new business a month, at your current close rate

LeadIntel grows your first number. Want to raise the other two, how many deals you close and what each one is worth? I have a separate system for that. Just ask me.

Talk to Edgars

Your numbers stay in your browser. The results use your own close rate and deal value; they're not a promise of results.

09 — Founding offer

Three honest numbers.
No surprises later.

Founding price for our first 10 companies. Setup, quality control and the full system, with every cost shown upfront.

Founding price Setup, one-time
€700+ VAT
  • Setup call to map your market, offer and decision-makers
  • Full configuration by our implementation team: email, data accounts, brand and signature
  • Quality control: we test everything before your first message goes out
Platform, monthly
€199/month + VAT
  • The full LeadIntel system, from signal to booked meeting
  • Scripts for calls, LinkedIn, email and sequences
  • Autopilot or approval, switch any time
  • Updates and support
Your data costs
~€100/month
  • Paid directly from your own accounts to data providers such as Apollo and Google Gemini
  • At cost, no markup from us
  • Average at normal volume; depends on how much you prospect
Included in your monthly plan Edgars' knowledge base

20 files of scripts, frameworks, language patterns and more, available inside LeadIntel. The same materials Edgars uses in his corporate sales training.

About €300 a month in total. Excl. VAT. A fraction of what one junior sales rep costs, working every day.

Book a discovery call

LeadIntel prices are shown excluding VAT. Data costs are billed by the providers.

10 — Questions

Straight answers.

What do I need to start?

A discovery call with us to check the fit. After that: your company website, at least one target market, and your own email account. Product pages, case studies and PDF brochures are optional, but they make the intelligence profile sharper. Then you connect your data accounts once. We guide you through it step by step.

Why do I connect my own accounts?

So everything stays yours. Your contact data lives in your own data accounts, not in a shared database. Your emails go out from your own inbox, under your own name and reputation. And you pay data providers directly, at cost, with no markup from us.

Where does LeadIntel get its information?

From public sources: your own website and materials, plus news, tenders, job postings, investment announcements, company websites and business registries. Decision-maker contact details are cross-checked across multiple data sources and the live web. Every finding is shown with its source, and what LeadIntel doesn't know is listed as a gap, not guessed.

How do you find the right person, not just the company?

You define the decision roles in your brief, for example Operations Director or Procurement Director. LeadIntel finds the named people in those roles at each matching company, verifies how to reach them, and shows why this person is the right one to contact.

What are the data costs exactly?

LeadIntel runs on your own data accounts with providers such as Apollo for contact data and Google Gemini for AI. You pay those providers directly, at their prices, with no markup from us. For a typical company that's around €100 a month at normal volume. We set the accounts up with you during setup.

Does it send LinkedIn messages for me?

No, on purpose. LinkedIn restricts accounts that automate messages. LeadIntel finds the decision-maker's profile and writes the message; you send it yourself in one click. Only email can run on autopilot, from your own inbox.

Are the scripts just templates?

No. Every script is built on a proven framework, and different situations use different ones: the email on this page uses trigger, insight, credibility, question, proof and small ask, and more than 20 other templates cover calls, objections, follow-ups and more. The words are adapted to your offer, your approved proof and the specific signal behind each prospect. You edit every draft before it goes anywhere.

Does it send emails automatically?

If you want it to. Run it on autopilot and tailored emails go out on their own, or keep manual approval and review every message first. Most teams start with approval, then switch once they trust what the scripts produce.

Which markets and languages?

Latvia, Lithuania, Estonia, the Nordics, Poland, Germany, the Netherlands, France and the UK as presets, or any market you define yourself. The workspace runs in English by default, and during setup we add any other language you need.

What about GDPR?

LeadIntel works with publicly available business information and lets you keep a human approval step on every message. Every email carries a clear opt-out, and we walk you through the setup during onboarding.

Your next client is sending signals.Someone will answer them.Make sure it's you.

Book a discovery call. We look at your market together and show you what LeadIntel would find for you. If it fits, we set everything up.

Founding price · €700 + VAT setup · €199 + VAT/month